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Innovations

 Learning process

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 AiRS Commerce

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 Ongoing automated performance optimization

AiRS is powered by computational intelligence, using technologies that take advantage of the best features of hybrid techniques derived from neuroscience. AiRS technology includes a number of unique features and differentiators:

  • Performance improvements within weeks
     Within a few weeks AiRS learns how visitors interact within a given environment and makes recommendations on what to insert when, where and for whom, in order to increase performance.

  • Implementation within days
     AiRS can be implemented within days in multiple areas of a platform to extract and analyse visitor behaviours and interests.

  • Limited computational power needs
     AiRS resolves the problem of massive data crunching, database management and data storage by directly extracting "learnings" from every new set of data.

  • Interest patterns extracted from raw data
     Interest patterns can be extracted from any set of raw data in various environments. This occurs without requiring a set of predefined hypothesis, rules, or any other particular conditions.

    • For sites already using a delivery engine and analytical tools, AiRS can be implemented as a recommendation engine operating in combination with whatever technologies are being used. Through its open API, AiRS integrates to existing ERP, CRM, E-Commerce, E-mail, ad serving, online publishing and other open Internet, wireless and iTV platforms.

    AiRS Modules

    The AiRS multi-platform, robust and scalable open architecture has been designed for large scale environments generating high traffic volumes. The AiRS Recommendation Engine in association with a combination of "Optimizers" form the base on which AIBITS develops solutions to satisfy the needs of various market segments.

    AiRS solutions are all based on the same basic approach:

  • Open Architecture
     AiRS features a multi-platform open architecture. It integrates seamlessly through an open API layer into existing ERP, CRM, e-Commerce, e-Publishing, Ad Serving and other Internet, e-mail, wireless or iTV platforms.

  • Modular
     The modular architecture of AiRS solutions allows to adapt it to the specific needs of each customer.

  • Scalable
     AiRS has been designed to operate in large scale environments generating high traffic volumes.

  • Automated
     As a self-learning solution, AiRS requires limited human intervention once it is up and running.

  • Easy to Install & Use
     AiRS has been designed to be easy to install and to use after a short training period.

  • Privacy
     AiRS operates with unique cookie files in order for each site to have full ownership of all data related to its visitors.


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     This book is recommended to you by AiRS, the propietary technology developed by AIBITS.
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