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AiRS

 AiRS Demonstration

   AiRS Demonstration : How does AiRS work?




     Demonstration restart   |   How does AiRS work?

  1. AiRS selects four product promotions and delivers them to a web page
  2. The visitor clicks on the product promotion he is most interest in
  3. AiRS updates session and user information
  4. AiRS updates user interests (attributes of the promotion the visitor clicked on)
  5. AiRS updates user non-interest (attributes of the promotions the visitor did not click on)
  6. Based on his cumulated interests and non-interests (his enriched DNA), AiRS determines the audience segment he is the closest to.
  7. Based on the attributes of this audience segment, AiRS determines the product promotions to be delivered on the next visit.

  
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